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This house is named after William Morris, an English textile designer, poet, novelist, translator, and social activist. Associated with the British Arts and Crafts Movement, he was a major contributor to the revival of traditional British textile arts and methods of production.Morris is recognised as one of the most significant cultural figures of Victorian Britain; though best known in his lifetime as a poet, and known for his meticulous and pioneering approach. In summer 1881, Morris set up a factory next to the River Wandle on the High Street at Merton, Southwest London. Within three years, 100 craftsmen would be employed there. Working conditions were better than at most Victorian factories, largely because Morris had initiated a system of profit sharing among the Firm's senior staff.